Connect With Us At RILA at Booth #B1202 at Phoenix, Arizona, USA
Come meet us at Retail Technology Show 2026 – Booth #B60 at ExCeL London!
Connect With Us At RILA at Booth #B1202 at Phoenix, Arizona, USA
Come meet us at Retail Technology Show 2026 – Booth #B60 at ExCeL London!
Connect With Us At RILA at Booth #B1202 at Phoenix, Arizona, USA

The SAI Story

supermarket queue

How It All Began

The SAI story began in the boardroom of a major UK grocery retailer. Our founder, Som Sinha, was demonstrating a machine vision system that could quickly and accurately identify products, with the aim of disrupting the traditional customer journey. The retailer's Head of Profit Protection immediately saw another use-case and threw down the challenge of checking transactions at the checkout to root out once and for all the causes of in-store loss.

A team of retail technology experts, hardware engineers and cutting-edge software developers coalesced around the problem of developing a platform that could ensure the integrity of transactions at the checkout and protect against theft in the aisles while addressing concerns around security and privacy for customers and employees.

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Join Our Team

We are hiring. We are always on the lookout for talented people to help us revolutionise the simple act of going to the store for groceries.  

Software Engineering

AI & ML

Machine Vision

Our Leadership Team

Som Sinha CEO
Founder & CEO
London
Helen Wilde
Co-Founder & CCO
Toronto
Abhijit Sanyal
CTO
Kolkata

SAI Ensure Trust Through

Data Privacy And Security

We ensure your data is always secure and never shared. We meet top compliance standards including GDPR, SOC 2 Type II, ISO 27001 & 42001.

AICPA SOC certification logo

SOC2
Certified

ISO certification logo

ISO 27001
Certified

Retail AI solution image

ISO 42001
Certified

GDPR compliance logo

GDPR
Certified

Cyber security retail system

UK Cyber Essentials
Certified

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